In the opener for last night's Late Show with David Letterman, Bend was mentioned twice.
First, when Letterman joked that he was from Bend, after saying so he made a face that looks like someone just gave him a swift kick in the pants . Here's the video, quip at about 1:00.
Second, when he asked guest performer Tyler, the Creator about Bend, effectually saying, "Hey, did you get my joke at the beginning of the show?"
Fast forward to 4:55 in the video below where Letterman asks,
"Have you guys ever been to Bend, Oregon?"
Tyler responds, "Yeah, I don't even know what that is."
Tyler, the Creator is scheduled to play the Midtown Ballroom on May 10.
Featured in a Facebook Home ad and on Letterman in 24-hours, Bend is blowing up this week.