Ben & Jerry's
co-founder Jerry Greenfield
stopped by the Bend scoop shop to talk about GMO labeling
and the company's efforts to go GMO-free. Greenfield was joined on his tour by local supporters of Measure 92
, the Oregon initiative seeking to require the labeling of foods containing genetically modified organisms.
"It's about the consumer's right to know," he says. "It's not about if you like GMOs or don't like GMOs. It's simply about telling consumers what's in the food they're buying and eating so they can make a choice. I think any food company oughta be be proud of the ingredients they use and they oughta be thrilled to tell people about them."
Watch the 7-minute interview to hear Jerry's take on corporate social responsibility and marijuana legalization and his favorite ice cream flavors.