Tuesday, May 25, 2010

Mt Bachelor Marketing Director Departs

Mt Bachelor's marketing director Alex Kaufman has left the company in what he calls a mutual decision to separate.

Posted By on Tue, May 25, 2010 at 7:51 PM

alex kaufman Mt Bachelor's marketing director Alex Kaufman has left the company in what he calls a mutual decision to separate.

Kaufman who was known for his hands on approach to marketing helped modernize the mountain's social marketing campaigns, moving Bachelor aggressively in to the world of Facebook and Twitter.

Kaufman came to the mountain roughly two years ago along with President Dave Rathbun following a purge by parent company Powdr Corp, which saw the departure of then president Matt Janney, operations chief Ernie Pool and Kaufman's predecessor Carly Carmichael.

Kaufman said that he wasn't sure if he would remain in Bend, but added that he would be making the decision soon whether to stay or leave since his wife is pregnant.


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