File under “Who came up with THIS idea?”: A new advertising campaign aims to attract businesses to Bend by telling them what a great place it is to play and drink.
According to a story in The Bulletin’s Business section on Wednesday, a campaign put together by Visit Bend, the city’s tourism promotion agency, hopes to sell business owners on Bend’s great “active outdoor lifestyle.” (Hmm, where have we heard THAT before?)
On the Web, Visit Bend has posted a list of Top 10 reasons business owners should move themselves and their businesses here. They include …
#4: “A good powder day is a perfectly acceptable excuse to miss work.” And …
#5: “Eight breweries within walking distance of town – enough said.”
What message is the reader supposed to take away from this? “Bring your business to Bend, where we play hard and drink hard”?
Are we telling business owners that if they move their operations here their employees will come in hung over on Monday morning – and if there’s fresh snow on the mountain they probably won’t come in at all?
The campaign will cost the taxpayers somewhere between $20,000 and $34,500, according to the Bulletin story. To borrow a phrase: “Enough said.”