One of Sweatshop Union's main emcees, Kyprios, unabashedly calls himself one of the "granddaddies" of the group, and says that his outfit isn't about preaching from the soapbox. Sweatshop, he says, is in the game to convey a message that, for lack of a less cliché term, we'll deem "socially conscious."
"I think it's all about individualism," Kyprios says over the phone from Vancouver as the band rehearses for its upcoming tour.
"Be awake. Think. Ask questions, be aware of the subvert nature of business, of advertising, and be able to make up your own mind and ask your own questions," he says.
Thinking, asking questions, being aware - sounds fun, but is that what hip-hop is really about? What about dope rhymes and phat beats? Sweatshop has those too, and Kyprios has a good way of explaining how they weld together these two aspects.
"We're not trying to shove it down people's throats, our music will have an edge like that at times, but we get drunk and have fun and party and act the fool as well," he says, further explaining the dynamic with a fast food metaphor.
"We see it like this: you're at McDonalds, and yeah we're working the f***ing drive through, but we've at least got vitamins in the Big Mac, so we're leading with some substance - that's how I look at it," he says.
A tad confusing, but it actually makes sense - let me decipher the "allegory of the drive through": Many of Sweatshop's tunes, no matter which of the seven emcees and producers penned the rhymes and beats, have a mainstream hip-hop feel to them - that's the McDonald's part - but all the songs are laced together with the conscious, slightly high-brow lyrics - those are the vitamins. These nutritious lyrics tackle everything from mainstream news media to knocking the "bling-bling" nature of mainstream hip-hop.
So, when Sweatshop plays the Domino Room on Friday, think of it as a chance for all the health nuts out there to finally eat at McDonalds - well, at least figuratively.
Sweatshop Union, Kyrpios, Mosley Wotta & Friends plus the Garden
8pm doors, 9pm show. Friday, January 18. Domino Room, 51 NW Greenwood Ave, 388-1106. $12/advanced, $15/door.