Thanks for Putting a Damper on March Madness, Frontline | Bent
Search
Settings

Your support for independent local news is important.

The Source Weekly has been Central Oregon’s locally owned news outlet for over 23 years. We have always been the definition of "support local." Our success in navigating this new world is tied to the success we experience in pulling together for the common good.

Quality local journalism takes a group of dedicated reporters passionate about democracy and open government. This story is the result of our hard work, and in normal times, the result of the support of the advertisers in Central Oregon. In the age of COVID-19, however, that support has taken a hit—but that’s where you come in.

Before you read on, we ask you to consider becoming a member of our Source Insider membership program at bendsource.com/insider.

Support Us Here

Wednesday, March 30, 2011

Thanks for Putting a Damper on March Madness, Frontline

Frontline digs into the big money behind college basketball.

Posted By on Wed, Mar 30, 2011 at 9:31 PM

Actually, this report from last night's edition of Frontline was a startling, if not shocking, look at the business behind the NCAA Men's Basketball tournament.

While this year's tournament has been crazier than just about any year prior, the report outlined the big money behind this sport. In fact, some 90 percent of the NCAA's annual revenue (for all its sports) comes from the three-week tournament. The television rights alone for the tourney send some $700 million to the NCAA.

Then there's the merchandising, the video games, the tickets and all that stuff...and the players don't see a penny of that. As the documentary shows, many of them live in poverty while their coaches make three-to-four-digit salaries. So yeah...I'm a little disillusioned with my favorite sport right now. But I'll still watch Saturday's games of course.

Anyway, hit this link to watch the segment in its entirety.


Pin It
Favorite

Comments

Subscribe to this thread:

Add a comment

Newsletter Signup

Get Central Oregon daily news
directly in your inbox

More by The Source Staff

  • I Heart Soup

    I Heart Soup

    When it comes to comfort food, Vietnamese soups deliver a flavor- and nutrition-packed punch
    • Jun 17, 2020
  • Summer Events? Nope.

    Summer Events? Nope.

    But are we planting the seeds for a festival-filled fall? We checked in with event organizers to find out.
    • Jun 17, 2020
  • Building a Nesting Box with Jim Anderson ▶ (with video)

    Building a Nesting Box with Jim Anderson ▶ (with video)

    Make one for pygmy owls. Make one for another bird. But in any case, spend some time with our resident naturalist Jim Anderson.
    • May 25, 2020
  • More »

Latest in Bent

© 2020 LAY IT OUT INC | 704 NW GEORGIA AVE, BEND, OREGON 97703  |   Privacy Policy

Website powered by Foundation