Sign of the Times: Front Page Ads for Sale | The Wandering Eye
The Source Weekly’s reporting is made possible by the power of your support. Be a part of it!

Monday, January 5, 2009

Sign of the Times: Front Page Ads for Sale

Things are tough all over, but they must be really tough for the New York Times: The venerable daily announced today that it has begun

Posted By on Mon, Jan 5, 2009 at 10:09 PM

Things are tough all over, but they must be really tough for the New York Times: The venerable daily announced today that it has begun selling display ads on its front page.

"In its latest concession to the worst revenue slide since the Depression, The New York Times has begun selling display advertising on its front page, a step that has become increasingly common across the newspaper industry," the paper said in a story in its Media & Advertising section.

The first such ad, which appeared today, was a color ad for CBS running in a strip across the bottom of the front page. The Times said front-page ads would be placed "below the fold" - on the bottom half of the page - at least for now.

The 157-year-old Times previously has run an occasional one-column, two- or three-line classified ad at the bottom of Page One, but never before has that sacred precinct been invaded by display advertising.

"The Times would not disclose the rates it charges for ads on the front page," the paper said. "Ordinarily, such space would be coveted by advertisers for its prominence, but it remains to be seen how well it will sell in the current climate, in which ad spending is plummeting."

Other major newspapers, including the Wall Street Journal, USA Today and the Los Angeles Times, already sell ad space on their front pages.

The Bulletin so far has avoided putting ads on its front page and its section fronts, but with the paper diminishing to leaflet size we have to wonder how long that can last.

Pin It


Showing 1-1 of 1

Add a comment

Subscribe to this thread:
Showing 1-1 of 1

Add a comment

Newsletter Signup

Get Central Oregon daily news
directly in your inbox

More by The Source Staff

Latest in The Wandering Eye

  • Moonshine Magic in Bend Still on the Down Low

    • Aug 9, 2012
    Get ready for our great close-up on the home distilling community out next week in our "Best of" issue. We interviewed a mixed bag of legal and anarchist distillers in Bend to find out why distilling is so very, very against the law in one's home. More »
  • The Eye Wanders Off Into the Sunset

    • Dec 26, 2010
    I’m really sorry to break the bad news to them during this season of peace and goodwill, but after this week the right-wingers in Bend and vicinity won’t have The Wandering Eye to kick around anymore. The decision to stop writing this blog was my own, and it was prompted by several factors. More »
  • DADT, Gay-Bashing and the "Icky-ness" Factor

    • Dec 19, 2010
    For the past week or so, “Zeo” of the NW Republican blog has had his jock strap in a knot over the prospect of Congress repealing the military’s “Don’t Ask Don’t Tell” rule. To hear Zeo tell it, if DADT is repealed and gays are allowed to serve openly in the US military it will mean the end not only of our armed forces but of America, its economic system and civilization in general. More »
  • More »

© 2021 LAY IT OUT INC | 704 NW GEORGIA AVE, BEND, OREGON 97703  |   Privacy Policy

Website powered by Foundation