Godvertising? | Letters to the Editor | Bend | The Source Weekly - Bend, Oregon
The Source Weekly’s reporting is made possible by the power of your support. Be a part of it!
Pin It


Letter of the Week 

This week's illustrious Letter of the Week award goes to Liz Nahnsen for bringing to our attention the exciting world of "Godvertising." 

As a resident on the Northwest side of town, I can't help but notice Westside Church's newish row of banners along Newport Avenue. Usually they are banal church advertising, but they are getting increasingly bold, and unpleasant. A few weeks ago the theme screamed at passing motorists "FAMILIES IN CRISIS," with a background of a man's ominous fist and some needles and stuff obviously depicting a drug theme.

Today I noticed the bravest signage yet: A photo of a man and woman's feet poking out from under bedcovers with a bright red caption "PURE SEX." I'm no prude, and as I write this I'm sure I'm creating just the sort of controversy the marketing folks at Westside Church are going for, but my dislike of these signs has little to do with the message. Although I strongly dislike fear or alarmist-based selling of anything (be it religion, political affiliations, or elliptical machines), what frosts my cupcakes about the Godvertising is that these banners loom over a huge block along Newport Avenue - a very popular and pretty walk/bike/drive. For those yet to experience these hulking morality memos, they are reminiscent of other innocuous ("Happy Holidays!" - city of Bend) or interesting ("You Can't Not Think" OPB), or informative ("0% Financing Until Your Children Graduate College!") except that 1) the signs are not voted on by representatives of the area, and 2) they are not displayed to the enrichment/education/entertainment of the population that views them regularly. I am not familiar with ordinances addressing such advertising on the business' own property, but legalities aside, how about a little consideration for those who just want to get from point A to point B without a graphic lecture?

Other businesses along this stretch have modest, informative, often humorous signage and are respectful of all the different sensibilities to be found on the west side. When the Westside Church complex completed building, we were excited to see evidence of a good neighbor: lovely landscaping with waterfall feature, an open volleyball court, and unobtrusive religious iconography on the property. I encourage them to be considerate of their diverse neighbors and keep the morality memos inside.

Liz Nahnsen

About The Author

Pin It

Comments (18)

Showing 1-18 of 18

Add a comment

Subscribe to this thread:
Showing 1-18 of 18

Add a comment

Readers also liked…

Today | Sun | Mon | Tue | Wed | Thu | Fri
Submitting an event is free and easy.

Newsletter Signup

Get Central Oregon daily news
directly in your inbox

Get Social

Latest in Letters to the Editor

More by Intern

  • The Other Half of the Yoga Equation

    The Source Issue 45 (Nov. 10) contained wonderful information about the forms of yoga offered in our vicinity. Most of the information covered pertained to the socially enjoyable forms of yoga enjoyed by the folks who use yoga mats and bendy posturing as they concentrate on improving their blissful breathing techniques. These physical forms of yoga are the beautiful compliments to the mental, mindful and meditative forms of yoga that balance the larger yoga (yogic) equation. Yoga is basically a non-denominational practice aimed at balancing the physical (body) existence with the meta-physical (mind) reality. The ensuing mind-body balance creates the union required for an increased "understanding" (consciousness) of the "living experience."
    • Jan 25, 2012
  • Walden's Corporate Servitude

    In the time-honored American tradition of peaceful civil disobedience, I am proud to be one of eight Central Oregon citizens arrested on December 5 in Congressman Greg Walden's Bend office. At our January 26 trial we plan to present a compelling defense. This act of dissent follows years of futile attempts to encourage the Congressman to hold open, unscripted town meetings accessible to a majority of his constituents. The Congressman has grown so suspicious of impromptu encounters with ordinary citizens that on Saturday he required a Bend Police Department intervention that enabled him to enter the Water Project meeting at the Chamber of Commerce through the back door. (Greg, we are nonviolent people who believe that democracy thrives on open dialogue and transparency; there is no reason to avoid us.)
    • Jan 25, 2012
  • Doors of Equality Swing Both Ways

    I had to respond to "What's Wrong with Siri," (News, 1-4) since Apple's Siri isn't the problem. Three hours before I read, "What's wrong with Siri," I went to a store in town and complimented the cashier that this was the nicest "dollar" store I had ever been in.
    • Jan 11, 2012
  • More »

Want to advertise with us?

For info on print and digital advertising, >> Click Here

© 2022 LAY IT OUT INC | 704 NW GEORGIA AVE, BEND, OREGON 97703  |   Privacy Policy

Website powered by Foundation