Hugo, We Go, Don't Let the Pine Go! | Film | Bend | The Source Weekly - Bend, Oregon
The Source Weekly’s reporting is made possible by the power of your support. Be a part of it!
Search
Settings
Pin It
Favorite

Hugo, We Go, Don't Let the Pine Go! 

Switch to digital film threatens local movie theater

There is something ironic in this fact that both Facebook and Apple, two of the largest motivators for 21st century technology, moved massive data centers into Prineville and gave a much-needed shot in the arm to the local economy, but the local movie theater, The Pine, a community hub for 75 years, is potentially shutting down because it cannot keep up with technological advances.

Just as TV switched from analog to digital delivery in 2009, most major movie producers and distributors are switching from actual 35 and 70 mm print film to all-digital delivery systems. Already two-thirds of the nation's movie theaters have made shifts to accommodate; however, such changes in projectors and sound systems are expensive, upwards of $100,000, a price out of the reach of smaller theaters.

It is estimated that as many as one out of five movie screens will "go dark" over the next two years; the vast majority of those will be smaller art houses in urban areas and single theaters in small towns, like Prineville.

On their Kickstarter campaign website, The Pine's owners lament that Hollywood studios have helped larger chains finance the changes but have left smaller outposts, like The Pine, to fend on their own.

And, so far, The Pine has hustled to raise money to finance the switch over. It has raised some of the funds necessary for the conversion, primarily through a campaign selling horse shoes engraved with the donor's name, which, in turn, will be embedded in the cement sidewalk outside the theater—sort of a cowboy version of Hollywood Boulevard.

But that fundraiser hasn't been enough, and now the husband-wife owners are running a Kickstarter campaign to raise the remaining $30,000.

C'mon, people! Give! This is important stuff. This is soul and center of small-town stuff.

Find more information at our blog, or Google "kickstarter" and "The Pine Theater."

About The Author

Pin It
Favorite

Comments

Subscribe to this thread:

Add a comment

Readers also liked…

  • California Dreamin'

    California Dreamin'

    Tarantino weaves a wondrous fairy tale
    • Aug 1, 2019
  • Boarding in Jordan

    Boarding in Jordan

    Locally produced documentary, "7 Hills," shows peace at the skatepark
    • Feb 12, 2020
Today | Fri | Sat | Sun | Mon | Tue | Wed
February 2021 Central Oregon PubTalk

February 2021 Central Oregon PubTalk - McMenamins Old St. Francis School

Thu., Feb. 25, 4:30 p.m.
Submitting an event is free and easy.

The 2021 Central Oregon Pet Palooza is here!

Newsletter Signup

Get Central Oregon daily news
directly in your inbox

Now Playing

By Film...

By Theater...

Get Social


Latest in Film

  • The Lonesome, Crowded West

    • Feb 24, 2021
    McDormand and Zhao take us to "Nomadland" More »
  • May the Source Be With You

    • Feb 17, 2021
    February Edition More »
  • Immigrant Song

    • Feb 10, 2021
    I've said it a thousand times in these pages over the years, but the most important thing that cinema can do for the world is create empathy—not just for different cultures and religions and people, but for ourselves and the struggles we think we're fighting in the dark. More »
  • More »

More by Phil Busse

Want to advertise with us?

For info on print and digital advertising, >> Click Here

© 2021 LAY IT OUT INC | 704 NW GEORGIA AVE, BEND, OREGON 97703  |   Privacy Policy

Website powered by Foundation