Jubelale Wins Again | Beer & Drink | Bend | The Source Weekly - Bend, Oregon
The Source Weekly’s reporting is made possible by the power of your support. Be a part of it!
Pin It

Jubelale Wins Again 

An endorsement of this year's artwork

The same year Deschutes was established, in 1988, the brewery released its first seasonal beer, Jubelale. The dark, malty strong ale (6.7% ABV, 60 IBUs) has won a laundry list of awards and earned a "world-class" ranking on the beer review site beeradvocate.com. Created each September, the specialty brew is one of the most highly anticipated special releases.

But, in spite of the beer's popularity, its label has not always enjoyed such broad consenus. Since 1995, the label has been created by a different local artist. Of course, like beer itself, artwork is a matter of tastes. Me? I didn't care for the abstract snowflakes and swirls of the 2007 label, but I have friends who loved it for its colors and ho-ho-ho festive feel. Conversely, while I thought the 2004 country cabin artwork, inspired by 15th century Flemish paintings, classic and brilliant; others were less impressed.

This year's label was created by Avlis Leumas, and I think he nailed it (and I challenge anyone to dispute me). He incorporates the palate that has become synonymous with Jubelale (the blues and whites of winter, contrasted by blazing yellow-red sunsets). More interestingly, he has captured a creature that has captivated many of us—the noble Barred Owl (also known as a "hoot owl") who, for several months last winter, made a very public home in Farewell Bend Park near the Old Mill District. Leumas' painting, "Lost in the Loud," shows the quiet stoic bird looking back on town and the river that runs through it. Details such as a jumping fish, a buried Jubelale bottle and a mouse that's rolling away a bottle cap are beautiful reminders that we live in a delicious place.

About The Author

Pin It


Subscribe to this thread:

Add a comment

Today | Thu | Fri | Sat | Sun | Mon | Tue
Community Dance Break!....just 10 minutes

Community Dance Break!....just 10 minutes

Wed., Feb. 24, 12:30-12:40 p.m.
Submitting an event is free and easy.

The 2021 Central Oregon Pet Palooza is here!

Newsletter Signup

Get Central Oregon daily news
directly in your inbox

Get Social

Latest in Beer & Drink

  • Winter Beer Fest Ahead

    • Feb 10, 2021
    Suttle Lodge Virtual Beer Festival offers a variety of beers and fun—all to support independent restaurants in Oregon More »
  • More Locations Offering To-Go Cocktails

    • Jan 27, 2021
    Where to get those drinks to go, before they go away More »
  • Whiskeyed Away

    • Jan 13, 2021
    If there was any time better than the middle of winter to revel in the craft of whiskey, we don't know when it is. More »
  • More »

More by James Williams

Want to advertise with us?

For info on print and digital advertising, >> Click Here

© 2021 LAY IT OUT INC | 704 NW GEORGIA AVE, BEND, OREGON 97703  |   Privacy Policy

Website powered by Foundation