Local Retailers, Found Online | Local News | Bend | The Source Weekly - Bend, Oregon
The Source Weekly’s reporting is made possible by the power of your support. Be a part of it!
Pin It

Local Retailers, Found Online 

As online retail sales grow, local store owners use web stores to find new customers and curate unique experiences

It's no secret that online shopping is gaining in popularity for Americans who want to save time shopping for everything from groceries to gifts.

According to Internet Retailer, people bought $517 billion worth of retail goods online in 2018—up from $390 billion in 2016. In 2018, that accounted for 14.3% of total retail sales (which factors out things not normally bought online, such as gas or food in restaurants). Ten years ago, e-commerce accounted for just 5.1% of sales.

And while sites such as Amazon are some consumers' go-tos, that's not exactly the golden path to shopping local. For local retailers, e-commerce sites that allow them to sell what they offer in their stores are an increasingly popular way to serve those customers who would rather shop while sitting by a warm fire at home.

  • Courtesy Wren & Wild

Here's how some local retailers use their websites to drive more sales.

"As a small business, we cannot compete with Amazon," said Mandy Butera, owner of Wren & Wild, a "clean beauty" boutique in downtown Bend with a full e-commerce website that mirrors the store. "We choose to focus on what works for us—i.e., offering outstanding service, special promotions (including free shipping on products), special deluxe sampling, unique brands not found on Amazon, FaceTime consultations, social media giveaways and more." Butera told the Source that she does a "healthy business" in online sales, mostly from out-of-towners who visited the store and continue to be clients.

click to enlarge As part of her quest to give online customers a personal experience, Mandy Butera of Wren & Wild does FaceTime consultations with clients. - COURTESY WREN & WILD
  • Courtesy Wren & Wild
  • As part of her quest to give online customers a personal experience, Mandy Butera of Wren & Wild does FaceTime consultations with clients.

"We are also first and foremost a clean beauty retailer and we monitor our stock very carefully. We would never sell a product that is past expiration; I am not sure you can get that level of trust or service on Amazon," Butera said.

At Root Adorned, a store offering artisan home goods in Bend's Northwest Crossing neighborhood, owner Erin Hasler said about 10% of her total sales happen online. She offers the majority of the store's lines on the website—besides items such as plants, which they can't ship. For both retailers, having the online presence helps them gain customers they wouldn't otherwise see.

"We ship quite a bit to L.A., New York and Seattle," Hasler said. "Our Central Oregon customers love coming into the shop to get the full experience and to get first dibs on new items that may not have hit the website yet."

Both retailers have also opted not to offer their products on Amazon, preferring to use their own sites to market their goods.

"It's really difficult for a small business to compete online with Amazon on pricing. However the majority of the items that we carry aren't available on Amazon," Hasler said. "We want to be able to offer our clients a beautiful process from start to finish with their online shopping experience and it's just easier for us to do that from our website."

About The Author

Nicole Vulcan

Nicole Vulcan has been editor of the Source since 2016. (Blame her for everything since then.) Favorite car: A Trek commuter bike. Favorite cat: An adopted dog who looks like a Jedi master. Favorite things, besides responding to your comments: Downton Abbey re-runs, Aretha Franklin albums, and pink wine.
Pin It


Showing 1-1 of 1

Add a comment

Subscribe to this thread:
Showing 1-1 of 1

Add a comment

Readers also liked…

  • My Marvelous Mentors

    My Marvelous Mentors

    Jim Anderson pens a farewell to readers
    • Aug 26, 2020
  • Make Masks Cool

    Make Masks Cool

    Bend nurses dole out PPE for fellow workers, after an angel donation falls in their laps
    • Mar 31, 2020
Today | Wed | Thu | Fri | Sat | Sun | Mon
Parkinsons Support Group Meeting

Parkinsons Support Group Meeting - Zpizza Tap Room

Wed., Sept. 22, 2-3:30 p.m.
Submitting an event is free and easy.

Newsletter Signup

Get Central Oregon daily news
directly in your inbox

Get Social

Latest in Local News

  • Noticias en Español

    • Sep 15, 2021
    ¿Un pequeño aumento en las mascotas devueltas? More »
  • End of an Abstraction

    • Sep 15, 2021
    There's no single view among veterans on the Afghan withdrawal, but they do face unique challenges both during their service and after More »
  • A New Way to Manage Houseless Services?

    • Sep 14, 2021
    After continued growth in the population without homes, Bend city councilors seek to centralize service providers More »
  • More »

More by Nicole Vulcan

Want to advertise with us?

For info on print and digital advertising, >> Click Here

© 2021 LAY IT OUT INC | 704 NW GEORGIA AVE, BEND, OREGON 97703  |   Privacy Policy

Website powered by Foundation