No One's Talking About the YouTube Music Awards, So I Will | Bent | Bend | The Source Weekly - Bend, Oregon
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No One's Talking About the YouTube Music Awards, So I Will 

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“ABC News” went with: “YouTube Music Awards Gets Mixed Reviews”

USA Today said: “YouTube Music Awards: Streaming of consciousness?”

“Aljazeera America” opted for: “YouTube’s live, unscripted music awards show falls short”

If there is to be another YouTube awards show, the site might do better to embrace the full breadth of what their service does, namely recognize videos from a wider spectrum of categories including user-submitted ones; not just mainstream music. And certainly moving away from the same old artists—like Eminem—who routinely are nominated by other awards shows, could improve content and intrigue. Making indie artists—who rely on the site for exposure— a bigger part of the equation could go a long way to providing relevance and meaning to the award show.

Whatever choices are made for the probable sequel, above all else, YouTube better requisition a script for the next go-round. The world can’t take any more of Schwartzman attempting riff. Though a brilliant actor, his hosting abilities are just too painful.

About The Author

Ethan Maffey

Both a writer and a fan of vinyl records since age 5, it wasn't until nearly three decades later that Oregon Native Ethan Maffey derived a plan to marry the two passions by writing about music. From blogging on MySpace in 2007 and then Blogspot, to launching his own website, 83Music, and eventually freelancing...
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