Mt Bachelor’s marketing director Alex Kaufman has left the company in what he calls a mutual decision to separate.
Kaufman who was known for his hands on approach to marketing helped modernize the mountain’s social marketing campaigns, moving Bachelor aggressively in to the world of Facebook and Twitter.
Kaufman came to the mountain roughly two years ago along with President Dave Rathbun following a purge by parent company Powdr Corp, which saw the departure of then president Matt Janney, operations chief Ernie Pool and Kaufman’s predecessor Carly Carmichael.
Kaufman said that he wasn’t sure if he would remain in Bend, but added that he would be making the decision soon whether to stay or leave since his wife is pregnant.
This article appears in May 20-26, 2010.
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Ill take the job . Where do I sign up ? Bout time someone from Bend , an original old dog old guard step into the doors of the Mt Bachelor office and give the people that keep it in business , i.e. Pass holders , a voice in the halls of powder corp!
Amen Jason!! You have my vote.
As an employee of Mt. Bachelor last season I found Alex to be a team player. While working at the Sunrise lift on a holiday weekend our lift access crew was shorthanded and I did not have a break for hours. At 1:30 Alex showed up and relieved me for a lunch break. He did not have to do that. I really appreciated him jumping in and helping.
I thought Alex was fantastic at his job. He’ll do great wherever he goes.
Alex will be successful wherever he goes. He could make a career out of rebuilding Marketing departments that have fallen from grace. He quickly restored credibility in the mountain's snow report and candidly described on the hill events. Alex stepped into a tough situation and worked hard. I personally enjoyed seeing him stick up for the mountain in these types of forums because he did not let the mountain get bullied. He stopped the black eyes; he communicated with all types of guests and didn't hide from the haters. The videos he produced allowed the public a glimpse into the challenges the resort faced and made employees proud of where they worked. Literally, he created most of the content that fills the mountain's website. He was what the mountain needed and he will not be easy to replace. Anyone who has ski or rode with him knows this is truth.