The owner of Wren & Wild Clean Beauty on Minnesota Avenue. is very clear about the intent of her business. With more than 88 brands, Mandy Butera frequently adds new ones, but only if they meet strict criteria.
“Clean ingredients,” she says. “We look for specific things that they don’t carry like parabens or phthalates or anything that would disrupt your hormone, endocrine system… We look for brands that have 100% disclosure of all their ingredients… Then we look for their impact on the environment. Are they making products like Und Gretel? Everything on their product is recyclable, so it’s either in glass or aluminum. They’re trying to make an impact where they’re not adding to landfill or adding to the negativity of the environment that we’re already experiencing.”
Her number-one selling brand is Westman Atelier, which was created by a makeup artist who works with actors. “It makes you look naturally beautiful, like who you are,” Butera says. “It brings out the best of you.”
Wren & Wild has been voted the Best Beauty Boutique in Bend for the past five years, ever since that category was first added to the Source’s Best of Central Oregon ballot. The store has been in downtown Bend for the past seven years. Online business accounts for about a quarter of sales. Butera says about 84% of her clients are repeat customers. She credits her success to the natural products, an excellent reward program and her dozen staff members.
Wren & Wild carries more than 80 products with natural ingredients and recyclable containers. Photo by Nic Moye
“It’s all about community. They know people by name. It’s like the Cheers bar. They know you when you come in and that’s what differentiates us from shopping at the big box stores.” You may also be greeted by Butera’s 11-year-old bulldog, Booker.
“When you come into my store, I want you to feel so good that when you’re leaving the store you go outside, you feel good and you feel happy so you’re able to share that love and happiness with the people in your family and the people in the community,” Butera says. “That’s our whole mission. If you feel good, we feel good. That we’re all good together.”
Runner up: Adored Tattoo Boutique
Wren & Wild
Mon.-Sat, 11am-5pm, Sun., 11am-5pm
112 NW Minnesota Ave., Bend
wrenandwild.com
This article appears in Best of Central Oregon 2025 and the Source August 21, 2025.
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