Aisles and aisles of stuff at Outdoor RetailerOn Stuff
As outdoor lovers, most of us try to tread lightly on our planet. We Leave No Trace, we join Blue Sky, we ride to work, we recycle. But we also love our gear: our full-suspension mountain bikes with disc brakes, our biomechanically designed running shoes, our lightweight carbon fiber paddles. Cool stuff.
George Carlin, the satirical comedian who passed away in June, had a famous routine on stuff (Google him to find the YouTube video of his five-minute sketch). He made fun of how attached we are to, and possibly bogged down we are by, our possessions.
The Story of Stuff with Annie Leonard at storyofstuff.com takes a harder line on manufacturing and the evils of Stuff in our consumption-based socioeconomy.
So, how do we align our environmental ethos with our desire for techy new gear?
Manufacturers in the outdoor industry are faced with an especially ironic challenge. They are in business to build products that enable people to get out and enjoy the great outdoors, but the manufacturing of those products ultimately consumes finite resources.

