“It’s a great day to be a caddy,” I said to my best buddy and Caddy Master Bruce LeGoat as we walked up the gentle grade from the livery stable to the caddy shack at Silvies Valley Ranch to eat our breakfast of organic antelope brush and juniper, and sip on spring water, like the […]
The Professional Golfers’ Association (PGA) Tour is considered one of the most valuable audiences in sports, more likely to own second homes, use the advice of a financial advisor and invest more than $100,000. The demographics of PGA Tour viewers includes more C-suite executives and more women in top management positions. Yet, despite the value […]
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