The Source is a weekly newspaper based in Bend, Ore., covering news, art, music, events, outdoors and other issues of interest to readers in Central Oregon.
Our mission: to go deeper into the stories Central Oregon is talking about, and to offer thoughtful, well-researched, sometimes humorous and always entertaining insight into issues—with a lens of equity and social justice, and the goal of balanced journalism, backed by diligent fact checking.
Based in downtown Bend, the Source was founded in 1997 by Aaron and Angela Switzer, who continue to independently own and operate this vibrant local paper. Several years after founding The Source, the Switzers also founded Lay It Out Events, offering a host of events including WinterFest, Cascades Wedding Show and Little Woody. 2016 marked the launch of Bend Nest: A Parenting Magazine, a Source sister publication.
In addition to covering local news, The Source maintains the most comprehensive events calendar in the region, and produces a host of guides and special issues—including an annual Best of Central Oregon issue; a biannual Central Oregon Pets Magazine and an annual Restaurant Guide.
Audience
40,000+
Weekly Print Readership
15,000 Print Circulation at 575 spots throughout Central Oregon
170,000+
Monthly Digital Readership
Based on a 12-month average of unique web visitors as of November, 2024
43,000+
Email Subscribers
Includes all the Source newsletters as of November, 2024
SOCIAL MEDIA FOLLOWERS
New social media fans and followers of the Source content channels are added daily. Promotional messages about offers, contests and events are broadcast through the Source social pages. Find out how you can reach our audience with paid messages on Facebook, Tik Tok, LinkedIn and our email newsletters.
14k+
Facebook Fans
20.2k
Instagram Followers
682
Tik Tok Followers
540
LinkedIn Followers
Products
PRINT PUBLICATIONS
Custom quotes available upon request. Premium section placements available on a first-come, first-served basis at 15% over the advertising cost. Discounts for nonprofits, new advertisers and frequency discounts are available. Contact a sales rep for more information.
Print sizes are for standard weekly publications. For special issues, ie. Happy Hour Guide, BendNest, Restaurant Guide, Best of Central Oregon, Central Oregon Pets, etc. please reach out to your sales rep.
CUSTOM PUBLICATIONS
Take advantage of the Source’s position as the number one place for event information by producing your event guide or your non profit annual guide with us and running it in the issue of your choosing. We will advise you on content and design and ultimately, help you produce an exciting and informative event guide that will be seen by 40,000 Source readers. Need additional copies for your clients? Overruns are an inexpensive way to expand your guide’s circulation. Ask your Account Executive for details. All rates include design service.
Newsprint Guides, Newsprint Booklets, Glossy Guides and Booklets
PROMOTIONS
Showcase your culinary expertise and drive customers to your business by participating in one of our exciting promo weeks.
These four distinct food and beverage based promotions are a fun and interactive way to showcase your offerings, connect with the community and turn prospects in to customers. We will extensively promote your business and featured item leading up to and during the promo week to drive customers through your doors. We look forward to working with you!
Pizza Week
The ultimate blank canvas. Craft a speciality pizza that wows customers and puts the competition to shame.
Burger Week
Everyone loves a great burger. With near limitless possibilities, this is your invitation to push the limits of what can fit between two buns.
Margarita Week
The ultimate summer cocktail which can be taken in any number of directions. Fruity and sweet or strong and savory? That is for you to decide and your customers to enjoy!
Bite and Brew
Demonstrate your deep culinary knowledge by featuring a perfectly paired duo of a small plate of food and a cold brew.
Interested in sponsoring one of our popular culinary promos?
Ask your rep how we can get your brand on all of the marketing materials and in front of our highly engaged readers.
DIGITAL PRODUCTS
Harness the reach of the Source Weekly’s digital platforms to amplify your message and connect with Central Oregon’s vibrant community. With newsletters reaching engaged readers, targeted online ads, and dynamic display advertising, we offer a variety of options to fit your goals. Maximize your impact with geo-fencing, which ensures your message reaches the right audience at the right time, or leverage our social media channels for high-visibility placements. Whether you’re promoting an event, service, or product, our team can guide you in creating captivating and effective campaigns tailored to your needs. With hundreds of thousands of monthly visitors to bendsource.com and a loyal newsletter audience, your brand is sure to stand out.
Newsletters are a great way to reach our most engaged audience. Options include newsletter takeovers, native content and display ads.
Since 2014, Bend Nest Parenting Magazine has been the go-to resource for Central Oregon families, offering timely articles, relevant news, insightful Q&As, and engaging kids’ crafts. Distributed to over 200 businesses across the region, our publication provides a unique opportunity to reach a broad and diverse audience. Our readers include parents, grandparents, educators, and family-focused business owners—people from all walks of life who share a commitment to family and community. Advertise with us and connect directly with this vibrant, engaged audience.
40,000 Copies Annually
Print Circulation
320 Spots
Print Distribution
Source Perks
Do you want to advertise without blowing your budget?
Promote your business with Source Perks – a trade for advertising program.
Sounds good. So how exactly does it work?
We sell the vouchers to our readers on perks.bendsource.com and you receive 100% of the value of the voucher in credit to use for advertising.
EXAMPLE: We sell a voucher to our readers for $18.75, they receive a $25 voucher to use in your business. You receive the full $25 in advertising credit.
YOUR ONLY COST IS YOUR OVERHEAD!
It’s that simple.
Everything you need to sell tickets!
Bend Ticket, owned by the Source, promises to provide a one-stop shop for residents and visitors to find and purchase tickets to local concerts, events and shows.
Bend Ticket is a full-service ticket system with tons of advanced features. It’s completely free for event organizers — our competitive service fees are charged to the ticket buyer. It’s the perfect solution for managing tickets for your next fundraiser, sporting event, play or concert.
Lay It Out Events produces local events to engage our community and activate interest in local businesses through fun and interactive promotions.
We are “dreamers, designers and partners.” We bring over 40 years of event management experience combined with local expertise that’s second to none. Through our experience and professionalism, we have developed strong, trustworthy relationships with the top vendors in our community. We will save you time and money by handling all of the planning details. Our insider’s connections will elevate your event to a unique and memorable experience.
- Cascades Wedding Show
- Bend WinterFest
- Happy Girls Run – Bend, OR • Sisters, OR
- Salmon Run
- Conquer the Canyon Run
- Bend Summer Festival
- Balloons Over Bend
- Haulin’ Aspen
- Theater in the Park
- The Little Woody Barrel-Aged Beer, Cider & Whiskey Festival
- Bend Fall Festival
Ask your account executive about sponsorship opportunities.
We’re Here to Help!
At the Source, our experienced sales team is here to help you grow your business. We want your brand to be as successful as possible — that’s why we’ll work with you to get your message in front of our readers.
Ashley Sarvis
SALES DIRECTOR
Since joining The Source in 2017, Ashley Sarvis has enjoyed working closely with local businesses to help them reach and connect with their communities. She’s driven by thoughtful storytelling, strong partnerships, and campaigns that help businesses grow in Central Oregon and beyond.
Ashley@bendsource.com
Ban Tat
SENIOR ACCOUNT EXECUTIVE
Ban is a marketing leader with 20 years of experience building brands and leading teams. When Ban isn’t crafting growth strategies, you can find him coaching youth sports, going to concerts and exploring the great outdoors, or spending time with his spouse and two children.
Ban@bendsource.com
Chad Barnes
ACCOUNT EXECUTIVE
Chad is a SoCal native and proud Oregon State University alumni. Go Beavs! He enjoys kayaking and fishing in the summer and snowboarding in the winter. He loves living in Bend with his lovely wife and their two pups.
Chad@bendsource.com
Contact Us
If you’re new to Source, please fill out the form below, and one of our account executives will contact you to talk about advertising opportunities tailored to the needs of your business. We can’t wait to meet you!
