Wine has a younger-consumer problem. But I don’t believe the solution is convincing people to drink more of it. I believe we need to give people more reasons to be curious about it. According to Gallup, 62% of adults under the age of 35 say they drink, down from 72% two decades ago. In Oregon, the challenges […]
Posted inFood & Drink
Wine Doesn’t Need More Drinkers. It Needs More Curious Ones.
As younger adults rethink their drinking habits and Oregon wineries face a challenging market, I believe wine’s future depends less on consumption and more on curiosity.
