Choice Hotels Continues Upscale Category Growth with New Cambria Hotels Openings and Key Groundbreakings Across the U.S.

Choice Hotels International, Inc. continues to achieve cross-country growth in the upscale segment with three new Cambria Hotel openings and two groundbreakings this fall. The recently opened properties, located in Imperial, California; Pigeon Forge, Tennessee; and Spokane, Washington, and upcoming groundbreakings in O’Fallon, Missouri and Bend, Oregon introduce Cambria into new markets and build on Choice’s goal to bring the brand to more regions nationwide.

With these latest openings, Choice has introduced 18 new Cambria properties in the last two years, including those in downtown Denver, Delaware’s Rehoboth Beach and Niagara Falls, New York. They add to an expanding pipeline of 62 hotels, including the much-anticipated Cambria New York Times Square, opening in 2025. Cambria hotels are now in more locations than ever before, and with a focus on approachability and premium indulgences guests value most, they are meeting traveler demand for select-service upscale hotel experiences that feel like a true extension of their destination.

Choice Hotels in recent years has significantly expanded its upscale portfolio and has quickly become the player to watch in this segment. It acquired the Radisson Americas Hotels Americas group in 2022 and has invested in repositioning its brands. In its latest earnings update, the company announced record pipeline growth with upscale properties serving as a key driver.

“Our strategic investments in upscale are reaping rewards and there’s little doubt that the Cambria brand is a vital part of this success,” said Indy Adenaw, senior vice president and general manager of upscale brands, Choice Hotels International. “Each of these new openings represents our commitment to bringing Cambria to every state and giving more travelers the chance to experience the unique amenities, local-inspired design and unparalleled service that have cemented this brand as a top upscale option.”

Cambria Hotel Bend Oregon will be a 131-room property located within walking distance of the Old Mill District, the Deschutes River, and downtown Bend. Hotel demand in the area is driven by a year-round demand for hiking, fishing and skiing at the Mt. Bachelor Ski Resort, the official training center for many Winter Olympics athletes. The hotel is expected to open in 2026.

This story is based on submitted information and has not been verified by our news team.

This article appears in Source Weekly November 14, 2024.