KTVZ is proud to announce a major rebranding, transitioning from NewsChannel 21 to KTVZ News. This change reflects the station’s ongoing commitment to delivering high-quality, accessible, and community-focused news anytime, anywhere.
The evolution to KTVZ News is more than a name change; it is a strategic transformation aimed at modernizing our presence, enhancing brand consistency across platforms, and ensuring we remain Central Oregon’s most trusted local news source.
“KTVZ has always been dedicated to serving Central Oregon with trusted, community-focused journalism,” said KTVZ’s General Manager Ron Parodi. “Our transition to KTVZ News is more than just a name change – it’s a commitment to innovation, accessibility, and a stronger, more unified presence across all platforms. We’re excited to continue evolving while staying true to what matters most: delivering quality local news anytime, anywhere.”
Why KTVZ News?
A Modernized Brand Image – The rebrand revitalizes our identity, making it more relevant and engaging for a broader audience.
A Fresh Start – This change symbolizes a new era, allowing KTVZ to embrace innovation while shedding outdated perceptions.
Brand Consistency – Aligning our on-air and digital presence under a unified name strengthens recognition and accessibility across TV, web (ktvz.com), mobile, and social media.
Simplicity & Memorability – A shorter, clearer name makes it easier for viewers to find, remember, and engage with our content.
KTVZ News – Everywhere You Need It
As part of this transition, KTVZ News is expanding its cross-platform strategy to meet audiences wherever they are:
Television: Strengthening our commitment to First. Local. Live. Coverage
Digital Platforms: Real-time updates, live streams, and in-depth reporting.
Mobile App: Push notifications for breaking news & severe weather alerts.
Social Media: Interactive updates and real-time community engagement.
On-Demand & Streaming: Expanding accessibility via streaming platforms. KTVZ+ is now available on Roku, Amazon Fire, and Apple TV.
As we move forward with this exciting transformation, KTVZ remains dedicated to serving Central Oregon with the most up-to-date, trusted, and engaging news coverage.
This story is based on submitted information and has not been verified by our news team.
This article appears in The Source Weekly February 27, 2025.
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