The word "unique" is the most overworked adjective in the advertising copywriter's lexicon, but in the case of Bend's Badlands area, it's justified.
The rugged 30,000-acre expanse just 20 miles northeast of town holds a combination of geological features, archaeological sites, wildlife and vegetation - including rare wildflowers and junipers that were growing before Columbus landed - that would be almost impossible to find anywhere else.
For more than a decade, the Oregon Natural Desert Association (ONDA) and other conservation groups have been trying to get the Badlands protected as wilderness by the federal government, but their efforts have been stymied in Congress. On Tuesday, Oregon Sen. Ron Wyden announced that he's going to take another shot at it.
At a press conference sponsored by ONDA, Wyden said his wilderness bill will include the portion of the Badlands designated by the Bureau of Land Management as a Wilderness Study Area (WSA) plus several hundred additional acres. Creating the Oregon Badlands Wilderness, Wyden said, "will tell the world that Central Oregon is a place with an unbelievable menu of recreation, where you can ski in the morning on one side of town and enjoy the solitude of high desert wilderness in the afternoon on the other."
Editorial
The Triumph of Martketing: Senator Wide Stance update, city gets a new leader, more…
Change…your slogan
Recently, House of Representatives Republican leader John Boehner said that the GOP does not plan to alter the campaign slogan it recently unveiled, despite the fact that the party's slogan: "Change you deserve," is actually used to market Effexor, an anti-depressant drug.
"I think it's working out just fine," Boehner told Reuters.
It still remains unknown if the bright GOP mind that came up with this phrase plucked it from his or her medicine cabinet, but apparently the party is going to stick it out, despite the widespread humiliation that resulted from the slogan. But if that was the case, it's good that the slogan's author didn't reach for the Viagra and produce something like: Viva Republicans (If election results hurt the party for more than four years, call a doctor).
The Shakeup at the Mountain
The team just had a lousy season. The fans are grumbling. Season ticket sales are down. What do you do?
The standard response if you're running a football team is to fire the coach. That's pretty much what Powdr Corp., which runs the Mt. Bachelor ski resort, did last week by firing General Manager Matt Janney plus three other members of the resort's top management.Things haven't been going smoothly at the mountain since Powdr took over. Complaints about lift breakdowns, inadequate grooming, poor food, early closures and high prices have multiplied. To some extent, these may be just the predictable gripes from locals who are angry because "their mountain" has been taken over by "outsiders" from Utah. But people who spend a lot of time skiing and snowboarding at Bachelor say there's considerable substance to them.
In the 2007-'08 season other ski resorts in Oregon broke all records for attendance, but Bachelor's ticket sales actually dropped 7%, in spite of one of the best snow years in history and aggressive marketing. Shortly after the disappointing numbers came out, Powdr announced it was firing Janney and the others.
Destination Resort Reforms
In the beginning - actually in 1969 - there was Sunriver, and a couple of years later there was Black Butte Ranch.
And Sunriver and Black Butte Ranch attracted thousands of tourists, and that created jobs and brought millions of dollars into Central Oregon, and that was very good.
And when the Oregon Legislature looked at Sunriver and Black Butte Ranch and all those tourist dollars it said: "We need to loosen up the state land use law to allow more places like Sunriver and Black Butte Ranch, because the economies of rural areas like Central Oregon are really hurting and they could help a lot."
And so a peculiar animal unique to Oregon - the "destination resort" - was created, and the legislature decreed that destination resorts could be located outside of urban areas in places that otherwise would be reserved for farms or forests.
But the destination resort loophole turned out to be wide enough to drive an 18-wheeler through, and as time went on "destination resorts" began to look less and less like resorts and more and more like expensive residential communities built around golf courses.
The Hatchet Falls At Mt. B.: POWDR Corp clears house
A Dump of Snow Can’t fix EverythingJust days after the end of an embattled season that saw near record snowfall but a dip in visitors at Mt. Bachelor, the brass at POWDR Corp. is apparently clearing house in Bend.
A tipster told Upfront that several front office folks at Mt. Bachelor got their walking papers on Tuesday, including President Matt Janney.
Mt. B's former marketing director, Carly Carmichael, confirmed that she had been let go by her employer on Tuesday, just one day after the season ended on the mountain.
Carmichael said she couldn't comment on anything related to her departure.
"They told me they were restructuring," she said.
tSW Primary Primer: For President… Barack Obama
It will take an extraordinary president to heal the wounds inflicted upon America and the world by the disastrous George W. Bush regime. Both Democratic candidates say they can do the job. And both basically have the right ideas about how to do it.
But only one seems able to unite and inspire the nation to bring about the kind of fundamental change in our corrupt and dysfunctional political system that we urgently need. That is Sen. Barack Obama.
Hilary Clinton has touted her superior experience. It's true she's been around Washington longer than Obama - eight years as First Lady, seven as a senator. But in these times, is that really a plus?
Hilary and Bill Clinton have been in Washington so long they are woven into the fabric of its culture and politics. Our worry is that a Hilary Clinton presidency would mean more triangulation and temporizing, more sacrificing progressive principles to accommodate corporate contributors, more going along to get along.
The Sawyer Dog Park
Dogs - you can love 'em, you can hate 'em or you can be indifferent to 'em, but whatever your feelings about Canis lupus familiaris, you have to admit that sometimes dogs and human activities don't mix.
The Bend Metro Park and Recreation District, hoping to make Bend a more "dog-friendly" place, wants to create two more dog parks - fenced areas where dog owners can let their animal companions run around off the leash - by this summer. (Currently there's only one Park & Rec-sanctioned off-leash area, at Big Sky Park on the eastside.)
It’s Gettin’ Hot In Here: Return of the Flat Earth Society, Barbie’s revenge and more
Maybe it was the hangover from an unusually cold or snowy winter, but the number of people who believe that the temperature of our planet is rising has dipped in the past year, according to a recent Pew Research Center study.
Roughly 71 percent of Americans believe in the theory of global warming, compared to 77 percent at the beginning of 2007, the study found. Not surprisingly the biggest dip came amongst Republicans. Those in the GOP who believe that global warming is real are now officially in the minority in the Flat Earth Party, down to 49 percent from 62 percent in 2007. Democrats also saw a small slip in their numbers dropping from 86 percent to 84 percent. Roughly 75 percent of Independents say they believe the Earth is growing hotter - down slightly from 78 percent.
BAT and Dial-a-Ride Cutbacks
Although it hit a couple of potholes along the road - the worst being the purchase of some second-hand buses that turned out to be lemons - Bend Area Transit has become an important part of the city's transportation system. It provides close to 6,000 rides a week, many of them to people who have no other way of getting around.
Now the City of Bend, facing a $12 million budget shortfall, wants to cut back service on BAT as well as on Dial-a-Ride, the companion system that provides transportation for seniors and the disabled. We understand that the city has to make tough choices now that the easy-money days of the real estate bubble are gone. But this is a bad choice, at a bad time.
Rock Stars vs. Porn Stars: Sex tapes, classroom wizards and city scale acupuncture
Text Me a Dime Bag
Back in the dark days before Blackberry's and smart phones, college kids had to score their illicit drugs the old fashioned way - with Ma Bell and the doorbell. Not anymore, at least at San Diego State University where authorities recently arrested 75 students in a massive drug dealing investigation. According to the Associated Press, one of the suspects had recently sent out a mass text message to his "faithful customers" informing them that he and his friends would be unable to provide cocaine over the weekend while they were in Las Vegas. The message also advertised an ongoing "sale" and listed the reduced prices for some drugs.
In all, authorities nabbed two kilos of cocaine, 350 Ecstasy pills, as well as marijuana, hash, mushrooms and methamphetamine. Among the places raided was the Theta Chi fraternity house where authorities said fraternity members were openly dealing drugs.
Which got Upfront to thinking that there are a lot of frat traditions that probably should be abandoned: binge drinking, hazing, racial discrimination etc. But maybe that whole trafficking in barrels of Bush Lite wasn't such a bad business model after all, at least when you look at the alternative.

