The restaurant formerly known as Esta Bien on NW Hill Street in Bend has been sold and rebranded as Simón. The new owners are Roberto Cardenas, who’s held leadership roles at La Rosa, Rio, and Fat Tony’s, and Rocio Villalobos, from Rio and Madras Brewing. The two chefs are offering a Latin Fusion concept that highlights the culinary traditions of both El Salvador and Mexico. The menu features Salvadoran classics like pupusas, while blending in Mexican style flavors and ingredients. Marketing manager Jon Jones tells the Source, “It’s not just one cuisine or the other—it’s a celebration of both in every dish.”
Jones says the chefs are dedicated to techniques like hand-grinding spices for mole and slow-cooking meats like barbacoa and carnitas. Other menu items include enchiladas Michoacanas, open-faced vegetarian chile rellenos, tamales wrapped in corn husks and housemade salsa.
The bar features 100% blue agave tequilas, smoky mezcals, fresh-fruit margaritas and aguas frescas and horchata.
This article appears in Source Weekly August 7, 2025.
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