Celebrate summer with Hamm’s. “Mmmm, Hamm’s!”
Theodore Hamm (hence Hamm-apostrophe-s, as in it’s “Hamm’s beer”) started the brewery in 1865 near St. Paul, Minn. Marketing has sure come a long way (or not, depending). I wonder whose idea it was to say, “Hamm’s, the beer refreshing?” Kind of awkward, right?
What’s not awkward is the price. Yesterday, I paid $13.98 for a 30-rack of Hamm’s at Food 4 Less. That’s about .47 per beer.
Limes are also cheap at F4L and go well with a late-afternoon Hamm’s.
You’re welcome.
This article appears in Jul 21-27, 2011.
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