Regence BlueCross Blue Shield of Oregon has signed on as the new title sponsor for the Cascade Cycling Classic’s 2015-2017 races, Mt. Bachelor Sports Education Foundation announced today. The longest running professional stage race in the nation is produced by and benefits MBSEF. When the race lost its previous title sponsor, fans fretted that it could spell the end for the popular event.
“We received numerous calls from people that expressed concern that the race might be cancelled, even from non-bike race followers,” said MBSEF Executive Director John Schiemer in a release. “The race has been heavily rooted in the community since 1979, and we are grateful that Regence BlueCross BlueShield of Oregon stepped in so this longstanding tradition can continue. There are over 100 Central Oregon families that open their homes to the pro riders during the event. In some cases the friendships between host families and riders/team directors have spanned 20-30 years.”
Regence officials said sponsorship of the race aligns with the health insurance company’s mission.
“Regence’s sponsorship of the Cascade Cycling Classic is an investment in the health and vitality of Central Oregon,” said Scott Burton, Director of Business and Community Development at Regence in the release. “These incredible athletes inspire us all to pursue healthy lifestyles, and we’re thrilled and humbled to play a part in keeping this important event right where it belongs.”
The next Cascade Cycling Classic will be presented by BlueCross BlueShield of Oregon July 22-26.
Related Stories
Speed Cycle
This article appears in Oct 8-15, 2014.
MAKE LOCAL JOURNALISM HAPPEN
Republish our articles for free, online or in print, under a Creative Commons license.
