Call me elf ears one more time, Captain Jerk. You tell me, Trekkers and Trekkies: more than 40 years since its inception, what does the Star Trek "brand" mean, anyway?
Director
J. J. Abrams has let it be known that he wasn't a huge fan of Star Trek
before diving into this prequel re-launch of the franchise. It was a
risky move for Paramount Pictures, because perhaps more than any other
property in all of pop culture, Trek depends on the buy-in of the
die-hards.
Abrams (Alias, Mission: Impossible III) has shown
that he knows both how to deliver brainy action, and how to leave his
distinctive thumbprint on an existing franchise. With Star Trek, he
turns out a terrifically energetic, highly entertaining summer
adventure. The only question is whether it means anything in particular
to call this story Star Trek.
It's certainly true that the names
of the protagonists are familiar. Following in the footsteps of his
late father, young hotshot James Kirk (Chris Pine) enlists with
Starfleet to become an officer; the half-human/half-Vulcan Spock
(Zachary Quinto) is already first officer to veteran Capt. Pike (Bruce
Greenwood). When a mysterious Romulan called Nero (Eric Bana) threatens
the very existence of the planet Vulcan, Kirk and Spock find themselves
together on the brand-new starship Enterprise, attempting to prevent
planetary genocide.

