In this episode host Aaron Switzer sits down with Jeff Curtis, Executive Director of the Deschutes County Fair. Curtis recently stepped into the role after leading the Alaska State Fair and spending nearly two decades as CEO of the Portland Rose Festival Foundation. With more than 30 years of experience producing fairs, festivals, and community events across the Pacific Northwest and Alaska, he brings a fresh perspective to one of Central Oregon’s longest running traditions.

The conversation explores the evolving role of county fairs, the importance of preserving agricultural roots while expanding community appeal, and the lessons Curtis learned from managing large scale events through changing times. He also shares insights into this year’s Deschutes County Fair, including entertainment, attractions, and what makes fairs such a meaningful gathering place for Central Oregon residents.