In this episode of Bend Don’t Break, Aaron Switzer sits down with Kirk Schueler, President and CEO of Brooks Resources Corporation, to explore the evolution of Bend through the lens of one of its most influential developers. Kirk shares his journey from a career in accounting and auditing to helping shape some of Central Oregon’s most recognizable communities, including Northwest Crossing. Along the way, he reflects on the collaborative efforts that defined Bend’s growth, from the West Side Traffic Consortium to early decisions that introduced roundabouts and walkable neighborhood design.
Together, Aaron and Kirk dive into the realities of growth in a changing city—how land use policy, housing demand, and community values intersect, and what’s at stake as Bend continues to expand. They also discuss the shift away from large-scale master planned developments toward more urban, mixed-use projects, and the importance of maintaining “complete neighborhoods” that balance housing with services and livability. Tune in for a grounded conversation about leadership, long-term thinking, and what it means to build a community that lasts.
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