Two years old and already a classic, The Art of Flight is part of the new generation of ski movies that present themselves as “documentaries.” Um, Crash Reel about snowboard championKevin Pearce, who crashed and suffered massive brain damage, is a documentary—a gripping story, well-paced and thoughtful. In The Art of Flight, with a soundtrack from haunting Sigur Ros, much of the footage takes place in British Columbia, Jackson Hole and Aspen, and is snowboard porn not a documentary. But, hey, nothing wrong with porn. Get excited for the final hoorahs of ski season. Sunday, March 9, 6 pm. Volcanic Theatre, 70 SW Century.

This article appears in Mar 6-12, 2014.

MAKE LOCAL JOURNALISM HAPPEN

One-time Monthly Annually

One-time

$25

$50

$150

Other Donation amount

$

Monthly

$10

$20

$85

Other Donation amount per month

$

Annually

$120

$500

$1,000

Other Donation amount per year

$

We're stronger together! Become a Source member and help us empower the community through impactful, local news. Your support makes a difference!

Donate Now

Republish This Story

Republish our articles for free, online or in print, under a Creative Commons license.

Close window

Republish this article

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

The Art of Product Placement

by The Source Staff, The Source - Bend, Oregon
March 5, 2014

<h1>The Art of Product Placement</h1> <p class="byline">by The Source Staff, The Source - Bend, Oregon <br />March 5, 2014</p> <p>Two years old and already a classic, <i>The Art of Flight</i> is part of the new generation of ski movies that present themselves as "documentaries." Um, <i>Crash Reel</i> about snowboard championKevin Pearce, who crashed and suffered massive brain damage, is a documentary&mdash;a gripping story, well-paced and thoughtful. In <i>The Art of Flight</i>, with a soundtrack from haunting Sigur Ros, much of the footage takes place in British Columbia, Jackson Hole and Aspen, and is snowboard porn not a documentary. But, hey, nothing wrong with porn. Get excited for the final hoorahs of ski season. <i>Sunday, March 9, 6 pm. Volcanic Theatre, 70 SW Century.</i></p> <p>This &lt;a target=&quot;_blank&quot; href=&quot;https://www.bendsource.com/culture/the-art-of-product-placement-2317234/&quot;&gt;article&lt;/a&gt; first appeared on &lt;a target=&quot;_blank&quot; href=&quot;https://www.bendsource.com&quot;&gt;The Source - Bend, Oregon&lt;/a&gt; and is republished here under a &lt;a target=&quot;_blank&quot; href=&quot;https://creativecommons.org/licenses/by-nd/4.0/&quot;&gt;Creative Commons Attribution-NoDerivatives 4.0 International License&lt;/a&gt;.&lt;img src=&quot;https://i0.wp.com/www.bendsource.com/wp-content/uploads/2026/03/cropped-Untitled-design-4.png?resize=150%2C150&amp;amp;ssl=1&quot; style=&quot;width:1em;height:1em;margin-left:10px;&quot;&gt;</p> &lt;img id=&quot;republication-tracker-tool-source&quot; src=&quot;https://www.bendsource.com/?republication-pixel=true&amp;post=26592&quot; style=&quot;width:1px;height:1px;&quot;&gt;&lt;script&gt; PARSELY = { autotrack: false, onload: function() { PARSELY.beacon.trackPageView({ url: &quot;https://www.bendsource.com/culture/the-art-of-product-placement-2317234/&quot;, urlref: window.location.href }); } } &lt;/script&gt; &lt;script id=&quot;parsely-cfg&quot; src=&quot;//cdn.parsely.com/keys/bendsource.com/p.js&quot;&gt;&lt;/script&gt;

Copy to Clipboard

1

Trending

Residents Who Filed Complaint Against Sheriff Candidate James McLaughlin Speak OutJune 16, 2026Peter Madsen

A Journey Back in TimeJune 12, 2026Nic Moye

Redmond Plans Massive Celebration for Country's 250th AnniversaryJune 19, 2026Clayton Franke

Paid Parking Plan for Downtown Bend Sparks DebateJune 17, 2026Clayton Franke