I’m confused. Does treating women as equals mean not doing those things that would previously have been considered chivalrous, like opening doors and giving a woman your coat? What’s now considered polite, and what’s considered offensive?
โBewildered
The response by some women these days to men’s well-intentioned acts must tempt at least a few men to swing entirely in the other direction: “Let’s see…I could open the car door for my dateโor start to drive off and let her throw herself across the hood and hang on.”
To these women, chivalry is “benevolent sexism,” affectionate but patronizing sexism โ a way of treating women that suggests they are in need of men’s help and protection. It involves things like opening doors and offering to carry a heavy item for a female colleague and being the one who runs for the car in a downpourโinstead of handing the girlfriend the keys and announcing, “I’ll just wait here under the awning!”
Research has found that benevolent sexism can be undermining to womenโeven leading them to feel less competent at their job. However, complicating things a bit, new research by social psychologists Pelin Gul and Tom R. Kupfer finds that womenโincluding women with strong feminist beliefsโare attracted to men with benevolently sexist attitudes and behaviors despite (!) finding these men “patronizing and undermining.” The researchers theorize that what women are actually attracted to is the underlying signal of benevolently sexist behaviorโthat “a man is willing to invest” (in them and any children they might have together).
Frankly, even I engage in benevolent, uh, something or otherโlike by holding the door open for any person, male or female, coming up to an entrance behind meโsimply because it’s nice for one human to look out for another. Or, as my mother would put it, it’s genteel. Ultimately, your best bet is behaving as genteelly as you would if you had no idea about benevolent sexism. Most women will probably appreciate itโeven if a few of them say “Thank you…that’s very nice of you!” in language more along the lines of “Screw off, you medieval turd!”
Girls Just Wanna Have Funding?
I’m a 34-year-old man, newly single after a relationship that started in college. Though I love the work I do running a small nonprofit, I don’t make tons of money. I’m worried that my inability to “provide” in any sort of lavish way will make it hard for me to attract post-college women. Do I need to win the lottery?
โMaking A Difference
It is best if the dream date you’re proposing isn’t all in the presentation: “We have reservations tonight at a cozy new hot spotโmy studio apartment with the heat that won’t shut off. Dress tropical!”
I do often write about how women evolved to prefer male partners with high statusโmen with the ability to “provide” (like by being a hotshot spearmeister who regularly brings home the bison, earning others’ respect and loyalty). However, what’s important to noteโand what has some bearing on your chances with the ladiesโis that ancestral humans lacked anything resembling “wealth” (portable, conservable assets).
Though no modern woman wants a man who lives paycheck advance to paycheck advance, there’s hope for youโfrom research on one of the few cultures today in which men aren’t the primary earners. Political scientist Nechumi Yaffe looked at ultra-Orthodox Jews in Israelโa community in which the men spend all day hunched over studying the Torah and the women are the breadwinners.
Yaffe finds that, as in other cultures, the men the ultra-Orthodox women prefer as mates are those who are the best in their “field”โwhich, in this community, comes out of the level of “religious devotion and piety” the men show. In other words, though men’s status is a vital mating asset across cultures, “how status is achieved may be culturally specific.”
As for you, I’m guessing you don’t work at a nonprofit because you hit your head and forgot to become a cold corporate tool. You’re surely part of a community that shares your beliefs about the importance of making a difference. Chances are, many of the women in your world don’t want some money-worshipping hedge fund buttknuckle.
In other words, to ramp up your status, you need to stand out as a top do-gooderโlike by coming up with and implementing innovative ideas to ease people’s suffering and make the world a better place. This should make you extremely attractive to a woman with similar valuesโthe sort who spends time every week beautifying the planet…and not because picking up trash along the highway is a condition of her probation for her DUI.
This article appears in Dec 19-26, 2018.








