Wake up seven days a week with the Cascades Reader. Get local news, event information, podcasts, discounts and more. Sign up now!

Sign up

Naked Winery, the winery franchise with a location in the Old Mill, has changed its name. Naked Winery is now known as Evoke Winery. The winery, based in Hood River, has been known since 2005 as the winery using humor and playful names, such as “Beach, Please Chardonnay” and “Take Me Away Rose,” among other provocative titles.

“The company navigated years of legal and marketplace confusion with the online wine club NakedWines.com. In order to avoid additional confusion, owner Peter Steinfeld made the decision to enter into a trademark purchase agreement with NakedWines.com at the end of last year,” stated a press release from the newly named Evoke.

Evoke has locations in Hood River and Seaside, along with Bend, and plans to open another location in Vancouver, Washington, later this year.

This article appears in Mar 17-24, 2021.

MAKE LOCAL JOURNALISM HAPPEN

One-time Monthly Annually

One-time

$25

$50

$150

Other Donation amount

$

Monthly

$10

$20

$85

Other Donation amount per month

$

Annually

$120

$500

$1,000

Other Donation amount per year

$

We're stronger together! Become a Source member and help us empower the community through impactful, local news. Your support makes a difference!

Donate Now

Republish This Story

Republish our articles for free, online or in print, under a Creative Commons license.

Close window

Republish this article

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

Naked Winery Becomes Evoke

by Nicole Vulcan, The Source - Bend, Oregon
March 17, 2021

<h1>Naked Winery Becomes Evoke</h1> <p class="byline">by Nicole Vulcan, The Source - Bend, Oregon <br />March 17, 2021</p> <p> <span class="fdnDropCap">N</span>aked Winery, the winery franchise with a location in the Old Mill, has changed its name. Naked Winery is now known as Evoke Winery. The winery, based in Hood River, has been known since 2005 as the winery using humor and playful names, such as "Beach, Please Chardonnay" and "Take Me Away Rose," among other provocative titles. </p> <p> "The company navigated years of legal and marketplace confusion with the online wine club <a href="http://NakedWines.com" target="_blank">NakedWines.com</a>. In order to avoid additional confusion, owner Peter Steinfeld made the decision to enter into a trademark purchase agreement with <a href="http://NakedWines.com" target="_blank">NakedWines.com</a> at the end of last year," stated a press release from the newly named Evoke. </p> <figure class="wp-block-image size-full aligncenter aligncenter"><a href="https://www.bendsource.com/wp-content/uploads/2021/03/evoke-scaled.webp"><img src="https://www.bendsource.com/wp-content/uploads/2021/03/evoke-scaled.webp" alt="" class="wp-image-46439" /></a></figure> <p> Evoke has locations in Hood River and Seaside, along with Bend, and plans to open another location in Vancouver, Washington, later this year.</p> <p>This &lt;a target=&quot;_blank&quot; href=&quot;https://www.bendsource.com/food-drink/naked-winery-becomes-evoke-14288481/&quot;&gt;article&lt;/a&gt; first appeared on &lt;a target=&quot;_blank&quot; href=&quot;https://www.bendsource.com&quot;&gt;The Source - Bend, Oregon&lt;/a&gt; and is republished here under a &lt;a target=&quot;_blank&quot; href=&quot;https://creativecommons.org/licenses/by-nd/4.0/&quot;&gt;Creative Commons Attribution-NoDerivatives 4.0 International License&lt;/a&gt;.&lt;img src=&quot;https://i0.wp.com/www.bendsource.com/wp-content/uploads/2026/03/cropped-Untitled-design-4.png?resize=150%2C150&amp;amp;ssl=1&quot; style=&quot;width:1em;height:1em;margin-left:10px;&quot;&gt;</p> &lt;img id=&quot;republication-tracker-tool-source&quot; src=&quot;https://www.bendsource.com/?republication-pixel=true&amp;post=46433&quot; style=&quot;width:1px;height:1px;&quot;&gt;&lt;script&gt; PARSELY = { autotrack: false, onload: function() { PARSELY.beacon.trackPageView({ url: &quot;https://www.bendsource.com/food-drink/naked-winery-becomes-evoke-14288481/&quot;, urlref: window.location.href }); } } &lt;/script&gt; &lt;script id=&quot;parsely-cfg&quot; src=&quot;//cdn.parsely.com/keys/bendsource.com/p.js&quot;&gt;&lt;/script&gt;

Copy to Clipboard

1

Trending

May 19, 2026 Primary ResultsMay 19, 2026Nic Moye

Deschutes County Commission Goes Democrat For the First Time In Three DecadesMay 21, 2026Clayton Franke

Since ‘de-Flocking,’ Bend Officials Circle a New Vendor for Surveillance Cameras, With No Plans for Public InputMay 20, 2026Peter Madsen

A Data Center Hopes to Move into La Pine and Use 15X the Power the Town Currently UsesMay 19, 2026Nicole Vulcan