In this episode, Source Weekly publisher Aaron Switzer sits down with Joe Franco, owner of The Americana food truck and recent recipient of the Best Food Cart of the Year award.

They discuss Joe’s journey with The Americana, from its humble beginnings to becoming a beloved local favorite. The conversation delves into the challenges and triumphs of running a food truck. They also explore Joe’s ambitious plans for the future, including his recent purchase of a brick-and-mortar location to expand operations. The discussion highlights the evolving landscape of the food and restaurant industry, the importance of affordability and quality, and the innovative approaches needed to succeed in today’s market.

Listen Now:

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This article appears in Source Weekly June 13, 2024.

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LISTEN: Jo Franco, Owner of Americana Food Truck 🎧

by The Source Staff, The Source - Bend, Oregon
June 13, 2024

<h1>LISTEN: Jo Franco, Owner of Americana Food Truck 🎧</h1> <p class="byline">by The Source Staff, The Source - Bend, Oregon <br />June 13, 2024</p> <p>In this episode, Source Weekly publisher Aaron Switzer sits down with Joe Franco, owner of The Americana food truck and recent recipient of the Best Food Cart of the Year award.</p> <figure class="wp-block-image size-full aligncenter aligncenter"><a href="https://www.bendsource.com/wp-content/uploads/2024/06/bend_don_t_break_060624.webp"><img src="https://www.bendsource.com/wp-content/uploads/2024/06/bend_don_t_break_060624.webp" alt="" class="wp-image-438" /></a></figure> <p> They discuss Joe's journey with The Americana, from its humble beginnings to becoming a beloved local favorite. The conversation delves into the challenges and triumphs of running a food truck. They also explore Joe's ambitious plans for the future, including his recent purchase of a brick-and-mortar location to expand operations. The discussion highlights the evolving landscape of the food and restaurant industry, the importance of affordability and quality, and the innovative approaches needed to succeed in today's market.</p> <p><b>Listen Now:</b> </p> <div class="wp-block-group newspack-embed-container align"> <div style="font-size: 10px;color: #cccccc;overflow: hidden;white-space: nowrap;font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100"><a href="https://soundcloud.com/user-779383396" title="Source Weekly - Bend, Oregon" target="_blank" style="color: #cccccc;text-decoration: none">Source Weekly - Bend, Oregon</a> · <a href="https://soundcloud.com/user-779383396/bend-dont-break-jo-franco-owner-of-americana-food-truck" title="Bend Don&apos;t Break: Jo Franco, Owner of Americana Food Truck" target="_blank" style="color: #cccccc;text-decoration: none">Bend Don&#x27;t Break: Jo Franco, Owner of Americana Food Truck</a></div> </p></div> <div class="wp-block-group fdn-after-article-related"> <h3 class="wp-block-heading">Related Stories</h3> </p></div></p> <p>This &lt;a target=&quot;_blank&quot; href=&quot;https://www.bendsource.com/news/listen-jo-franco-owner-of-americana-food-truck-21324613/&quot;&gt;article&lt;/a&gt; first appeared on &lt;a target=&quot;_blank&quot; href=&quot;https://www.bendsource.com&quot;&gt;The Source - Bend, Oregon&lt;/a&gt; and is republished here under a &lt;a target=&quot;_blank&quot; href=&quot;https://creativecommons.org/licenses/by-nd/4.0/&quot;&gt;Creative Commons Attribution-NoDerivatives 4.0 International License&lt;/a&gt;.&lt;img src=&quot;https://i0.wp.com/www.bendsource.com/wp-content/uploads/2026/03/cropped-Untitled-design-4.png?resize=150%2C150&amp;amp;ssl=1&quot; style=&quot;width:1em;height:1em;margin-left:10px;&quot;&gt;</p> &lt;img id=&quot;republication-tracker-tool-source&quot; src=&quot;https://www.bendsource.com/?republication-pixel=true&amp;post=437&quot; style=&quot;width:1px;height:1px;&quot;&gt;&lt;script&gt; PARSELY = { autotrack: false, onload: function() { PARSELY.beacon.trackPageView({ url: &quot;https://www.bendsource.com/news/listen-jo-franco-owner-of-americana-food-truck-21324613/&quot;, urlref: window.location.href }); } } &lt;/script&gt; &lt;script id=&quot;parsely-cfg&quot; src=&quot;//cdn.parsely.com/keys/bendsource.com/p.js&quot;&gt;&lt;/script&gt;

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