Bend-La Pine Schools Superintendent Dr. Steve Cook will allow a sign acknowledging a sponsorship with local ammunition manufacturer, Nosler Inc., to be displayed below Mountain View High School’s scoreboard once again.
MVHS selected Nosler as the sponsor for its football and soccer programs, sparking concerns last month from parents, teachers and residents due to the nature of the company.
In early September, a Nosler sign was displayed across the school’s football stadium scoreboard. The Nosler brand also appeared on a soccer team fundraising t-shirt.
“Nosler and its owners have supported the Mountain View High community for over 25 years,” Scott Maben, BLPS director of communications, said in a press release on Thursday. Nosler is a local, family-owned company that sells and manufactures ammunition and hunting rifles.
The former Nosler sign, which was displayed on the scoreboard for one week, was removed prior to Sept. 8, according to Maben, due to its size and prominence. The replacement sign will be smaller.
Those who opposed the sponsorship claimed it was “inappropriate” and “upsetting,” in an email to the Source Weekly. Concerns regarding the sponsorship with the ammo manufacturer mentioned a recent shooting in downtown Bend and the former Mountain View High School student who killed two victims in the east side Safeway shooting on Aug. 28, 2022.
After hearing from residents, MVHS will continue its sponsorship with Nosler while reviewing its administrative regulation, which outlines the district’s policies surrounding school advertisements.
“The District will maintain the status quo with respect to Nosler’s sponsorship at MVHS and other schools while conducting a review of its existing policy and procedures related to advertising displayed on school property,” Maben said in a press release.
The policy review, which is scheduled for this school year, will ensure that policies reflect legal requirements, are unambiguous and represent district values, goals and community standards.
The District is hoping to better interpret regulations that reject promoting the use of illegal drugs, alcohol, tobacco, gambling or firearms and products or services not permitted to minors by law.
“Until the review of the school advertising regulation is completed, school principals or District administrators will review for approval any newly proposed school advertising,” the press release detailed.
This article appears in Source Weekly October 5, 2023.









considering this little town used to revolve around hunting and Lumber manufacturing.
I suggest those of you who are against fire arms move back to Portland or any little liberal city you came from.
Why does a couple bad apples have to spoil it for everybody else? And I work at Nosler, these are some of the nicest people you’ll ever meet, people have to realize, you can’t fix crazy, if somebody wants him to commit a crime they are going to use anything they have at their disposal, that’s not always a gun, guns don’t kill, people do. The Majority of us really sick and tired of a small minority whining, crybaby, liberals and the current administration trying to disarm America.
And lastly, and I’m tired of hearing the term “assault rifle”, it only shows how stupid and uninformed you are, and according to Joe Biden and his constituents, everything is an assault rifle, and we all know what a moron he is.
Remember, you disarm the country, the only ones that are going to have firearms are the criminals, start thinking further than the length of your nose and your “feelings”
BLPS’s yet makes another decision that is not serving our students, families and the overall mental health of our schools and community.
To the commenter above. No one is trying disarm America. We are also now a city not a town. I understand having a gun for hunting and personal protection but the problem is we have a crisis in our county and guns are getting into the hands of irresponsible people. People with anger issues, depression, mental illness and drug users and there is no reason to have semi automatic weapon such as an AR15. And let me remind you that your co-worker from Nosler went into a bar in our “town” with a loaded gun while drinking and shot a black man for making a comment to his white fianc. Hmmmmm…… no inappropriate use of a gun there you are saying?. If Nosler wants to support youth sports in BLPS’s then do so but perhaps it should be done anonymously if it’s truly philanthropic. If it’s to get advertising, I think BLPS’s doesn’t need that money and Nosler should advertise elsewhere. It’s simply not appropriate messaging in our schools and insensitive considering the local shootings that have happened in our community.
Nicole, we have a mental ill crisis, not a gun problem, another thing people of Oregon voted in to legalize drugs!! that’s not helping the mentally ill is it! So why does everybody else have to pay the price for the psychos on drugs? I live in a city, this is a town!!
Liberals have a ruined in this town, and every other town they infect!!
How to be a liberal, take common sense and throw it out the window, and think with just your feelings,. Quit trying to change society to fit your stupid narrative.
Nothing is better than butt hurting spineless liberals, go back to Portland and hang with your tent people, the world does not revolve around you and your pathetic feelings, Pronoun much?
For God sakes, stop telling children there’s more than 2 Genders!!
Instead of discussing which advertising is should be allowed in schools, please think about whether advertising in schools is appropriate at all.